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Professional Experience

Account Coordinator

Account Coordinator

Creative Services

High Point, NC                            

September 2016 to January 2019

Manage projects, develop creative ideas, oversee creative scheduling, develop client relations, coordinate and art direct photography, press approvals, communication audits and other tasks as needed.  

  • Managed most of High Point University’s printed materials for;  Admissions Department, Communications, Willed Body Program, Several magazine publications - Apogee, Lighted Lamp, Community Magazine (release Fall 2019), etc., Various projects for other departments.

  • Developed, presented and currently implementing a new branding concept for HPU Undergraduate Admissions (Fall 2018). 

  • Implemented a communication audit and presented a branding concept to Shaw University. 

Freelance Creative Director/Art Director

Cottam Designs, Inc.

High Point, NC  

June 2004 to Current

Specialized in branding/image design. Handle creative and production process. 

Clients include: 

  • American Leather, Dallas, Texas 

  • BioRx, LLC, Cincinnati, Ohio (now Diplomat) 

  • Bayer HealthCare. Pittsburgh, Pennsylvania 

  • Simply Cool Living, High Point, North Carolina 

  • I2E Group, LLC, High Point, North Carolina 

  • Alpha Waste Industries, Thomasville, North Carolina 

  • Piedmont Risk Management, Atlanta, Georgia 

  • Smart Choice/ World Wide Insurance, Greensboro, North Carolina 

  • RSVP Communications, Greensboro, North Carolina 

Director of Marketing

and Public Relations

Eastern Music Festival

Greensboro, NC

January 1997 to May 2000

Creative Director/

Art Director

RSVP Communications

Greensboro, NC

May 2000 to December 2004 

Project Coordinator

Alderman Studios

High Point, NC

June 1991 to January 1996 

Directed the creative vision for client base of major corporate clients. Managed creative and production process, managing both inhouse staff and outsourced freelance work. 

  • Syngenta Crop Protection - Handled the Novartis and Zeneca merge of all collateral, advertising and technical materials (over 2200 pieces) to reflect the new “Syngenta image”. 

  • Won 6 NAMA Awards (National Agricultural Marketing Association) 

  • Stockhausen/Degussa - Reworked the “Circle of Life” campaign to move into the Asian market. 

  • Volvo Trucks - Designed and maintained the VistaTech Program, an on-line education, testing and certification program for Volvo Truck mechanics. 

Responsible for all marketing and public relations for the student recruitment department, the concert series, and all fund raising events. 

  • Managed several media outlets (TV, radio, and print), coordinating interviews and performances with guest artists, and issued public statements representing the Festival.

  • Handled all guest artists’ transportation, accommodations, and special requests. 

  • Negotiated sponsorships for fund raisers and concert series. 

  • Managed permanent staff (3), seasonal staff (15), and volunteers. 

Coordinated all merchandise and creative direction with client directed layouts 
for major furniture, building products, retail and soft goods clients.

Project Coordinator

Jansen-O’Neil Productions

Laguna Hills, CA                              

January 1987 to January 1989

Coordinated all pre-production, production and post-production activities for medical, sports, and industrial clients.

Skills

  • Strategic Planning

  • Budgeting

  • Brand Development and Management

  • Logo Design

  • Concept Development

  • Digital Marketing

  • Marketing Materials

  • Pre-Press and Print Productio

  • Photography Art Direction and Management

  • Video Production Art Direction and Management

  • Communication Auditing

  • Production Scheduling

  • Work-Flow Management

Software

Adobe Creative Suite

  • InDesign

  • Illustrator

  • Photoshop

  • Acrobat

Microsoft Office

  • Word

  • Excel

  • PowerPoint

Production Management

  • WorkZone

  • AirTable

  • Oracle

  • Workflow

What I Bring To You

Put together and manage a creative team

Being able to spot true talent is a talent. Putting a creative team together where their personalities and skills can work together to enhance the project is a gift. In most of my positions, I have managed both in-house and freelance staff on my creative teams. Directing a creative team into a single artistic vision can be challenging. I excel at being able to allow other artists their creative freedom, while still keeping on task to produce a high volume of quality work on time and while maintaining branding standards.

​

Manage creative projects and all the components

From initial concept design, developing a time-line, budgeting, creative production, through final execution of the project, there are a lot of steps involved and I can juggle them while maintaining quality and composure. Also, following up with the outcomes of the project and analyzing the success is a critical part of the process.

​

Balance the creative with the business

I am able to balance that fine line between the creative process and the realities of managing projects. Managing a creative staff and keeping them motivated while keeping on point with the company business objectives and producing it all within budget and on time is a daily challenge which I welcome. I can also work with everyone from the warehouse to the president.

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Brand management experience 

During my time at Eastern Music Festival, we underwent a total rebranding of the student and concert logos and look. I took that experience to RSVP Communications where I handled the branding of all collateral materials and signage for the Novartis and Zeneca merger into Syngenta. I also guided American Leather to a new image, appealing to their high-end retail clients - much warmer and more engaging, without losing their identity. It was met with overwhelming success!

Education

BA - Business Administration 
Concordia College, Moorhead, Minnesota

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